What type of influencer is right for you?

Finding the right fit

For many companies, it’s difficult to choose one particular type of influencer. Many companies make the mistake of jumping for the largest follower count and highest ‘audience size’ without thinking about audience match or measurable success. The best way to figure out which influencer type fits your criteria is to map out how to measure success.

What’s most important to Marketers?
Here’s a list of a few measurable metrics marketers aim for:

Brand awareness
Sales lift
Reach
Connections/shares
Impressions
Traffic
Signups
Engagement (likes, comments, etc.)

Types of Influencers

Influencers come in many shapes and sizes
1. Popular influencer with large following
2. Subject matter expert regardless of following 3. Ongoing influencer ambassadors
4. Non-famous, large following
5. Highly active
6. Product lovers
7. Celebrities
8. many more...

Each influencer has a different audience, understanding where they resonate is key to reaching your goals and growing your program.

FOR EXAMPLE
For some companies, working with highly popular and generalized influencers are perfect for building brand awareness - where some other companies may be looking for a way to increase sign-ups instead. Finding influencers that believe in your product is sometimes more valuable than finding influencers that people idolize. Figure out your own balance.

Worried about your budget?

The best part about influencer marketing, at least micro influencer marketing or customer centric influencer marketing, is its affordability. Unlike many pay-per-post campaigns that you see on Instagram and other social media platforms, we specialize in ongoing programs.

Instead of paying third party influencers up front for a post or mention, our program is set up to transform your existing customer base into powerful influencers - giving them the materials and training so they can successfully promote your product without the high-cost associated with internet celebrities or endorsements.

Where to start?

Where do you start? Try your customers.

Before outsourcing, pull a list of highly engaged or prominent customers. Set up your program’s landing page and invite them to join. Once they join, you’ll be able to track their success and pay only for their performance. With our methodology, you won’t need to spend as much time educating your influencers on what to say about your program or how it works. Instead, you can focus on gearing them toward their goals and letting them curate their materials. This hands-off, customer centric, approach to influencer marketing enables customers to connect more with your product and allows marketers to benefit from far more interactions and micro-posts - reaching the same if not more engagement at a fraction of the cost.

How does it work?

When you sign up, you’ll be prompted to fill out your company profile and set your rewards.
Once set up, you can choose to reward your customers with either a % commission or a $ amount per sign-up/referral, etc. When ready, all you need to do is send a link to join your program, and the rest is taken care of.
Our automated onboarding, engagement, and reminder emails will make sure that each influencer knows where they stand; how to improve; and what their goals are. Not to mention, our personalized onboarding stylizes to match each influencers’ unique motivations.


Bella Francis

Bella Francis

Content Marketing Coordinator at GrowSumo