Managing and organizing your partner marketing program can be an exhilarating process, but it can also be a bit hectic. Like so many others, having to manually handle all of the moving parts, is something that can get away from you. Obviously you have your partner marketing program in place for a reason - growth! Trust me when I say, if you’re not using a software platform to help you automate and organize all that growth, you’ll become stagnant. In this article you’ll learn exactly why you need an automated partner marketing program. You don’t want to miss out, right?
The opportunities are endless with an automation tool (especially with the right one). Think expanded brand recognition opportunity, increased revenue potential, added credibility for your brand (and you), expanded functionality...and of course increased revenue potential. If you're new to partner marketing, check this out first to get started, How To Build and Grow Your Partner Marketing Program in 2018
Being able to offer your partners access to sales and marketing tools relly sets them up for success….and also sets you apart from the rest. Think back to when you start a new job, those that provide you with an abundance of tools to learn from, those are the ones that appreciate you and want to nurture your success. Employers that just through you into the mix with limited supporting tools, well they’re setting you up to fail. Don’t make that mistake with your partners. You want them to be the most successful for you! Don’t give them a reason to fall short... Give them the best, and they’ll deliver the best.
You probably already have a process in place to measure and analyze your metrics. Imagine not having to run those reports and gather the data on your own? Think of the time you would have back. Having the ability to analyze your partners performance, really drives into stellar optimization It will also help you navigate the channels that are succeeding, and drive them further...but also take an analytical look into those that need improvements,earlier than later. Being proactive versus reactive is a truly a recipe for the success, and a trick the pros have nailed down, which is exactly why you need an automated partner marketing program in place, stat.
A vital part of growing your current partner marketing programs, is to add multiple segments (advocates, resellers etc). The key here is being able to manage all segments in one centralized location or dashboard, this is where so many brands fall short. Positioning yourself for growth is the most important aspect to scaling at an accelerated rate, and not having to forfeit opportunity because you don't have the tools to manage all channels efficiently.
For those of you who currently have multiple partners, or you’re looking to grow into a multi-channel partnership, its important to have the visibility for segmentation. How great would it be to be able to have the visibility of all your partners based on communication, activity, and your incentivized tiers. Not sure about how to create a tiered program? Check out this post, in case you missed it earlier, How To Build and Grow Your Partner Marketing Program in 2018.
How can you set yourself apart from the pack? Engage your partners with marketing automation tools. Being able to make their lives easier, is really a no-brainer. You want this to be the most successful, and efficient part of your marketing department, right? Wouldn’t it be great if you didn’t have to produce and supply tools to help automate the process?
If you want to grow and scale your partner marketing efforts, get yourself a program that's going to take all of the heavy lifting off your shoulders, (but you can still take the recognition for). Partner marketing can and should be a growing, and sustainable process...but you need to have an automated partner marketing program in place to help your scale appropriately, accurately and efficiently. You’ll be the talk of the board room once you get this off the ground.
Meet Alex Sgro-Di Giosaffatte, a kinesiology student turned sales machine and one of the key members on GrowSumo’s Sales Development team.
Many companies fail to see the value in what they already have. Costco realized their employees were their first followers; they’re the best way to shape the customer experience.
Build a custom partner portal for your program, set rewards, and invite your partners
Rely on automated campaigns, experiment with challenges, and automate the best parts
Generate deep insights on how to optimize, segment, and scale your program